Selling your home is one of the most important decisions you can make.
Methods of sale
Our experience confirms the two most successful and popular methods of sale are private treaty and auction. In fact, both can and do yield excellent results when accompanied by the right marketing campaign and skilful negotiation by the agent. You should choose the method best suited to your personal requirements.
Private Treaty
Your property goes onto the market with a predetermined asking price agreed between you and your agent and based on comparable sales. Your marketing strategy may vary in the use of some or all of the tools at your disposal, depending on your individual situation, budget and time frame.
Note: if your property is on the market for a long time and has several price reductions, it may give buyers the idea there is something about it that makes it hard to sell, which is why a property needs to be priced correctly from day one.
Auction
Auctions are highly focused marketing campaigns designed to expose your property to the maximum number of buyers, maximise your sale price and minimise the number of days your property is on the market. Your property is put up for sale on a specified date and this is preceded by a high impact marketing campaign and selected ‘open days’ all of which indicate your commitment to selling.
This method of sale puts a clear time frame on your campaign and creates a competitive atmosphere on auction day that is aimed at letting the market determine the highest price for your home.
How do you prepare your property for sale?
You never get a second chance to make a first impression. There are so many little ways in which you can maximise the instant appeal of your home. The effort and expenditure you put into preparing it for sale can be an extremely profitable use of time and money. Emotional decisions are based on sight, sound and smell. Your house must look attractive, the sounds should be unobtrusive and odours should be inoffensive.
